![]() The bottom line is, to keep your press release short and to the point. Anything longer risks losing a journalist’s attention. Ultimately, that’s the overall goal of any press release, so it’s no different with press releases in the case of a book launch.Ĭustomarily, a press release should be a single page in length with an average word count of about 400 to 600. What that means is, your press release should be catchy but informative, and easy for a journalist to digest in a single read. Instead, it should give journalists key details about its publication to use as a basis for potential coverage. What to Include in a Book Press ReleaseĬontrary to popular belief, a book launch press release isn’t just a summary of the book. And you can get that coverage from a book launch press release. It’s actually quite simple: if you want people to know about your book release, you need media coverage. Moreover, generating buzz around your book in the media can help it reach a wider audience. For one, this is how you can boost your presales before the book actually hits the shelves. ![]() Promoting your book’s publication ahead of time is useful for a few different reasons. The goal is to inform the media and the public of the new book’s release, or, if you’re an unknown author, to explain who you are and why your book is important. Whether you’re an established author or a new writer, any book launch can benefit from a press release. ![]() Free PR Consultation Why should you write a press release for your book launch? ![]()
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